As competition across industries heats up, brands are investing heavily in innovations that enhance product appeal and recognition. In 2025, we see a continued evolution in on-product branding design trends, driving new ways for brands to leave a lasting impression. Below are three top trends shaping on-product branding this year.
UNDER-GLASS AESTHETICS
Under-glass aesthetics are transforming product branding by embedding designs, logos, or copy beneath a transparent surface, such as glass or plastic. This approach is gaining popularity in industries like automotive, electronics, and appliances, where a premium look and enhanced durability are essential.
This trend blends beauty and function. Products featuring under-glass designs are more resistant to wear, scratches, and environmental exposure, making them perfect for high-contact areas. From fitness equipment to automotive interiors, and beyond, the elevated fluidity and luxury appearance of under-glass aesthetics are sure to stick around for years to come.
SATIN FINISHES
Satin finishes, offering a smooth surface that balances matte and gloss, are taking center stage in product branding. From electroform, to aluminum, to zinc and beyond - satin finishes provide a sophisticated, soft, luxury appearance that minimizes fingerprints and smudges—an ideal feature for products with frequent handling.
The versatility of satin finishes makes them perfect for various applications, from automotive interior trim to nameplates on appliances and electronics. With satin finishes, brands communicate elegance and quality without overwhelming visual complexity, elevating both aesthetic and tactile experiences.
DARK FINSIHES
Dark finishes are making a strong statement in 2025 product design. Often associated with boldness and minimalism, these finishes add depth and contrast to logos and trim, emphasizing sophistication and power.
This trend is particularly prevalent in performance-oriented and luxury products. From motorcycles with blacked-out branding to sleek home appliances and tech devices, dark finishes project a modern and edgy appeal. These designs pair beautifully with contrasting elements, further drawing attention to key branding features.
As 2025 unfolds, trends like under-glass aesthetics, satin finishes, and dark finishes are redefining what effective on-product branding looks like. These advancements provide brands with opportunities to differentiate their products in an increasingly competitive market. Now is the time to embrace these trends and enhance your brand’s impact where it matters most—on the product itself. Fill out our form below to explore how innovative branding solutions can elevate your products!
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