Spring Forward: Fresh Branding Trends for the New Season

Posted by LaFrance on Mar 20, 2025 10:43:20 PM

Spring is a time of transformation—longer days, blooming flowers, and a renewed sense of energy. Just as nature awakens, brands also have an opportunity to refresh their identity and captivate audiences with seasonal aesthetics. As companies seek ways to make their products stand out, spring's design trends offer a perfect opportunity to bring fresh energy into nameplates, decorative trim, and functional components 

INFLUENCE OF WATER
Water’s influence extends beyond nature into material and surface design. The evolution of liquid metallics and watery textures continues to gain traction, captivating consumers with dynamic, movement-inspired aesthetics. Transform solid metals and plastics into dimensional watery forms by adding urethane doming onto the top surface. Create an illusion of depth and a water droplet aesthetic with this clear, gel-like outer coating. Our secondary finishing like plating, PVD, anodizing, and painting coupled with our base materials is sure to create compelling pieces that successfully communicate the movement and fluidity of water.  

MOTHER OF PEARL
Among many of the natural finishes we utilize, our electroform mother of pearl offering mimics the beautiful look and authentic texture of abalone expertly. Mother of pearl finishes utilize iridescent qualities that create a mesmerizing play of colors. Ranging from soft pastels to vibrant hues, these finishes are a favorite among artisans and designers alike. Mother of pearl has expanded into various product branding industries, from eyewear to technology, to home and beyond. With a wide array of paint options available across the color wheel, the possibilities are endless when incorporating this nature inspired finish into your next product design.  

NATURAL SHAPES
Embracing the authentic curves and forms of nature with your on-product branding decisions fosters a deeper appreciation for the world around us by introducing shapes and textures that are often seen in nature. Imitate the ripples in a pond and the bubbles formed by ocean foam – your product branding, trim, or functional component will stand out when natural shapes are incorporated.  

Is your brand ready for a spring refresh? Explore how our innovative materials and finishes can help your products bloom this season! Fill out our form below to discuss how we can bring these trends to life in your next project.

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Topics: Branding and Materials, Marketing, Branding, Electroform, Brand, Trends, Decorative Trim, Electronics, Name Plates/Logos, Eyewear, Design, Functional Components, Finishes, Textures, Shelf Appeal, Social Media, Brand Recognition, Brand Loyalty, Nature

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