While our claim to fame at LaFrance is largely in name plates, we also have experience in the world of automotive mechatronics. Impactful product branding does not always have to equal flashy. The smallest details can make a substantial impact - knobs and switches are no exception. With the power to shape consumer perceptions of performance, safety, and functionality, these automotive consumer touchpoints demand attention and pay for their investment tenfold.
CREATE PREMIUM BRAND EXPEREIENCES
Increasing your automotive brand's perceived value is truly at your fingertips. Tactical knobs and switches work to convey high quality and performance – elevating driver experiences with an often-overlooked daily touchpoint. Paired with LaFrance’s design expertise and industry knowledge, integrating mechatronics into your interiors will elevate your automotive brand to the next level. The design possibilities are endless - machined aluminum achieves a sleek and modern look without sacrificing tactility. Plastic in combination with materials such as zinc, aluminum, and electroform, provides top tier visual depth and elevated detail, conveying a story of precision and superior quality for your drivers. Taking the time to invest in the user experience will highlight that detail is of the utmost importance to your brand and further enhance your brand perception in the marketplace.
PRIORITIZE CONSUMER SAFTEY
Ask any driver on the road today, safety is top of mind in the decision-making process when purchasing a car. Investing in mechatronics is not only an aesthetics investment, but an investment in safety and peace of mind. Roller knobs, toggle switches, climate control knobs, all work to minimize driver distractions – a feature not often prioritized with more technology-focused automotive interiors. Being able to adjust your volume and feel the increasing clicks tactically without glancing down or turning the heat on without taking your eyes away from the road are experiences not to be taken lightly. Seemingly “fancy” touch screen controls and digital options may look premium, but they do not deliver the premium safety experience that physical knobs and switches do. Many government agencies moving forward will even be requiring physical buttons and knobs in their cars. Euro NCAP's director of strategic development states "new tests due in 2026 will encourage manufacturers to use separate, physical controls for basic functions in an intuitive manner, limiting eyes-off-road time and therefore promoting safer driving.”
CONTROL WITH EASE
Much like the safety benefits of mechatronics, physical knobs and switches support a user-friendly interior. These physical dials – including rotary knobs and audio knobs, are highly sought after by consumers. Where touch screen options were once the desired choice, physical dials are taking their place. Consumers want to feel they are in control without having to read a manual on how to adjust their radio volume through a complicated touch screen. Investing in the tangible feel of mechatronics does not go unnoticed and eases the mind of the consumer.
Are you ready to convey premium product performance by enhancing daily touchpoints for your consumers? LaFrance is ready to make sure that appearance always meets function, so quality and safety is never compromised.
Complete our form below and one of our industry experts will be in touch to start our collaboration!
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