Blog | Product Branding | LaFrance

Illuminate Your Brand: The Power of Backlit Designs

Written by LaFrance | Aug 8, 2024 5:37:30 PM

Make your brand shine in today’s competitive market. Illuminated design aesthetics are making a significant impact across a variety of industries. From the front grills of freight trucks and car interiors to refrigerator buttons and beyond, the strategic use of backlit features is redefining product design. These innovations not only enhance visual appeal but also support unique brand recognition and storytelling in today’s tech savvy marketplace. 

MAKE YOUR BRAND SHINE
Illuminated on-product branding can give your product designs a visual edge, helping them stand out from the competition. LaFrance has exemplified this with our work on RAM trucks since 2019, featuring an award-winning backlit cluster badge. This design choice has earned numerous positive reviews for the truck’s cabin interior, demonstrating how even the smallest details can have a substantial impact.
 

EMBRACE CUSTOMIZATION AND INNOVATION 
Our backlit designs are entirely customizable, allowing you to choose from various metal and non-metal product lines to create a unique piece that commands attention. For a premium look, electroform with molded plastic offers a refined aesthetic, while our rubber product line provides material flexibility with backlit capabilities. Combining materials like aluminum, stainless steel, and metal letters with different plastics can create a standout design that shines bright.  

COMPLEMENT CUTTING-EDGE TECHNOLOGIES 
Illuminated designs are increasingly popular across multiple industries, including motorcycles, automotive, construction equipment, and appliances. These industries recognize the importance of innovative design and highlighting their cutting-edge technologies. Backlit branding enhances key touchpoints, helping consumers connect with your brand’s values and elevating your product’s market presence. 

Explore our range of materials to create a design that not only stands out but also highlights your brand in a distinctive way. Complete our form, and one of our industry experts will be in touch to transform your concept into an illuminated reality. Together, let us turn on the creativity and let your brand shine!