Every year, Pantone’s Color of the Year has a unique way of influencing global design trends, from fashion to interiors, graphic design to on-product branding. But beyond the surface-level aesthetic appeal, the chosen color also has a significant impact on consumer psychology, purchasing behavior, and how brands communicate with their audience. As brands continue to navigate a highly competitive marketplace, understanding how color influences purchasing decisions can be a game-changer when it comes to product branding and standing out in a crowded marketplace.
THE EMOTIONAL IMPACT OF COLOR
Pantone’s Color of the Year expresses a global mood and attitude, reflecting collective desire in the form of a single, distinct hue. 2025’s color Mocha Mousse, a soft and moody brown, speaks to the design trends of warmth and minimalism that have been permeating industries across the board from the home and technology, to automotive and more.
Color is a powerful tool in influencing consumer emotions, which in turn, can significantly affect purchasing behavior. Studies show that up to 85% of purchasing decisions are influenced by color. This means that the right hue can be the difference between a product being noticed or overlooked. For instance, consider how blue and green tend to evoke feelings of trust and reliability – especially when used by brands with strong sustainability goals. Red, on the other hand, is associated with energy and urgency, often seen in interiors of luxury vehicles. Implementing distinctive color choices into your brand’s on-product branding can do wonders for your overall brand perception in the marketplace.
BUILDING YOUR BRAND WITH COLOR DECISIONS
Ultimately, the use of Pantone’s Color of the Year or other on trend color choices is an essential part of a brand’s broader strategy. It’s not just about choosing a color because it’s trendy or visually appealing. It’s about ensuring that your color choices communicate the story you want to tell, evoke the right emotions, and meet consumer needs in a competitive market.
A well-designed product that thoughtfully incorporates these elements can influence not just how a consumer perceives your brand but also their likelihood of making a purchase. By tapping into the emotional and sensory triggers that color and texture elicit, you can build a stronger connection with your audience and position your product as a must-have in their lives.
As we move into a new year, take a moment to reflect on how Pantone’s Color of the Year can influence your own branding and product design. It’s not just about embracing the color—it’s about using it strategically to connect with your audience. If you are ready to elevate your brand aesthetics, please complete our form below. We look forward to working with you!
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