The kitchen is the heart of the home - where families come together, celebrate, and create memories. With the holiday season upon us, kitchens across the world will soon be filled with the hustle and bustle of extended family and the aroma of delicious meals and endless laughter. Enhance your perceived brand value and your connection to consumers with show stopping product branding – give your consumers not only a functional kitchen but an exceedingly beautiful one.
BRAND VALUE
A beautiful kitchen isn't just about the functionality of each piece; it’s about creating a space that invites warmth, connection, and a sense of pride. This is where the concept of branding plays a crucial role. When consumers purchase a kitchen appliance, they’re not only choosing something that performs a task—they’re investing in an experience. Choosing to invest in elevated on-product branding can increase the ambiance of kitchen and consumer purchasing decisions tenfold. Appliances that exude style, elegance, and cutting-edge design elevate the perceived value of the entire kitchen, making it a central feature of family gatherings, cooking traditions, and memories that last a lifetime.
MATERIALS MATTER
The choices are endless when it comes to enhancing your brand’s perceived value – one of the most impactful is material. Formed, embossed, coined, or machined, aluminum is the go-to material for a wide array of applications in the appliance industry. Your product branding, model indicators, feature branding, accent pieces, and knobs shine when aluminum is the base material. Durable, corrosion resistant, modern, and sleek, stainless steel is also incredibly versatile. Perfect for product branding on refrigerators and microwave doors, stainless steel can also withstand the high heat specifications allowing it to be used on the interior of dishwashers. Draw attention to often overlooked user touchpoints like the handle of a dishwasher drawer with stainless steel accent pieces or backlit buttons on your ice dispenser.
ELEVATED AESTHETICS
Finish plays an integral role in the beauty and cohesiveness of any kitchen. Catch consumer attention with polished aesthetics that reflect light in dramatic and showstopping ways. Add depth and contrast with gun metals and other dark finishes. From the soft and delicate sheen of satin to the eye-catching lines of brushing – implementing elevated finish aesthetics in conjunction with premium materials takes your brand’s perceived value to the next level.
With over 50 years of experience supporting world leaders in both home and commercial appliances, you can trust LaFrance to bring your vision to life. For more information or to request samples, please fill out our form below!
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