For over 80 years, Jeep has built its reputation on authenticity, rugged design, and American heritage. When the brand set out to reintroduce its iconic Grand Wagoneer for 2022, it was not just about reviving a name - it was about redefining the brand. Jeep aimed to make a bold statement: this SUV would enter the luxury market with confidence, while staying rooted in the values that made the original 1991 model a legend. Achieving that required attention to every detail, from performance and technology to the smallest visual and tactile elements inside the vehicle. That is where on-product branding came in.
Jeep partnered with LaFrance to bring this vision to life through premium decorative trim, functional components, and brand elements that aligned seamlessly with the Grand Wagoneer’s elevated aesthetic. Across six unique SKUs and five product lines, LaFrance provided the design freedom needed to craft the exact look and feel Jeep envisioned - blending materials, finishes, and textures to support both brand storytelling and user experience.
The result? A flagship SUV that confidently competes at the top of the market. As Car and Driver put it, “The Wagoneer and Grand Wagoneer enter their market segments with interiors that are equal parts luxury and technology.” And former Jeep CEO Christian Meunier echoed that sentiment, stating, “You can put this Wagoneer interior against anything else in the marketplace.” From subtle nameplates to bold functional accents, every branded touchpoint helps tell the Grand Wagoneer’s story - one of craftsmanship, heritage, and forward-thinking design. It is a powerful reminder that great brands are not just seen or heard - they are felt.
Looking to elevate your product with premium on-product branding? Fill out the form below to start a conversation with our team, we would love to bring your brand vision to life.
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