The old adage, “Any publicity is good publicity,” doesn’t apply in the present day. With social media, all it takes is one negative post or critical comment to be shared with the world instantaneously and your brand can suffer major consequences. Companies around the globe employ Brand Protection teams to ensure positive brand perception at all times. When the negative comments surface, as they inevitably do, these teams are poised and ready to swoop in to save the day.
Every employee plays a part in protecting their company’s brand and it’s housed within all facets of the organization. It isn’t just on social media. It’s also in other digital forms that the public interacts with daily. To that end, Google recently announced that Gmail will soon offer a “verified” logo for companies to use on emails they send. We’ve all received an email where we’re just not sure if it’s legitimate. We hesitate to click on anything and run the risk of inadvertently downloading a virus. Even if it is legitimate, oftentimes we still delete it due to uncertainty. This results in the company losing out on a critical touchpoint with their target markets. With increasing challenges from ransomware and other cyber threats, giving companies a way to verify what they send instills trust in the customer.
Brand protection doesn’t live solely in the digital realm. The notion of instilling trust to your consumers is also true for the logo that’s on a product. Management of a company’s on-product branding is just as critical to a company’s success as the crisis management teams they employ. Top brands know that strong, consistent, premium on-product branding is key to creating and maintaining their customers' confidence in the products they sell. Trust, value, and the perception of quality that customers feel when they see a logo in the store is often key to driving customer loyalty and subsequently even more sales.
While verified email branding is new to Gmail, LaFrance has been helping companies create their strongest impression on their customers and the world with distinctive on-product branding since 1946. Our comprehensive product offering of metals and plastics can be combined to create a piece that meets aesthetic needs and durability requirements taking your product design to the next level to establish consumer confidence. We even have the capability to embed RFID chips into your branding elements to offer additional security measures and authentication. Convey quality and elevate your brand image with exceptional materials and finishes. Whether it’s electroforming or other metal name plates, we’ll find the right material for your brand to ensure your on-product branding looks the best it can while not only conveying your brand message, but also protecting it.
The time is now to invest in, and protect, your brand for future growth. Are you ready to enhance your on-product branding? Our team of experts are standing by ready to help. Please complete our form below so we can start our collaboration.