What happens when a brand makes an investment in their product designs, on-product branding, and product technology? Typically, they experience a return on that investment. What if we told you there’s another ingredient to the secret sauce that often gets overlooked? See below for 3 reasons you should take your retail displays to the next level.
COMMAND ATTENTION
Dynamic companies look at all aspects of their business to gain a competitive advantage. Sometimes it’s not enough to only improve product designs, technology, and product branding. Applying innovation to upgraded retail displays is critical to stand out in a sea of competition. Incorporate signage that spans your full display or smaller accent pieces for singular shelves or racks. Whether your brand message is sleek and sophisticated, or bold and funky, LaFrance has the perfect mix of materials and finishes to make your retail signage attract the eye of every passer-by.
CREATE BRAND CONSISTENCY
Countless design and engineering hours are poured into a brand’s product. Dozens of meetings are held to decide distribution channels, brand positioning, price points, and advertising budgets. Retail displays should be included in strategic planning. If you’re already working with LaFrance for your enhanced on-product branding, decorative trim, and/or functional components, why not take it a step further and use our knowledge for your retail display? At LaFrance, we believe how you display your brand on-product should carry through to your retail displays. Showcasing the same design intricacies, textures, and patterns on a larger scale allows your consumers to visually associate it with your product. Brand recognition for the win!
ENHANCE BRAND PERCEPTION
Imagine two brands merchandised in the same retail space. When a consumer makes a comparison, it shows that price is the same, product designs are similar enough, color options are equal, and technology and performance both have 5-star ratings. What tips the scale in favor of one brand over another? The answer is simple: BRANDING! Both on-product branding and retail display branding can influence purchase decisions. Increase the overall perception of your brand with unique display signage. Even the smallest details have significant importance. Eye-catching modern designs for retail displays drive customer engagement and attention.
For more information on our ability to scale your smaller on-product branding to support larger retail displays, please complete our form below. We can’t wait to work with you!
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